The Client.
Campeonato Argentino de Rallycross, Argentina’s national rallycross championship.
Objective.
To create a bold and memorable identity capable of expressing speed, competition and movement.
The Solution.
A strong italic typographic identity with a compact visual structure, designed to convey motion while remaining recognizable across event and merchandising applications.
Location.
Buenos Aires, Argentina.
Photo Credits @carx
BRANDING. LOGO DESIGN. MERCHANDISING DESIGN.
