The Client.
An international soccer and entertainment event held at the iconic Daytona International Speedway.
Objective.
To bring together professional soccer, music and family entertainment under a distinctive identity connected to its unique venue.
The Solution.
A dynamic visual system inspired by the Daytona tri-oval, combined with a bold typographic language and a palette rooted in the colors of the American flag.
Location.
Daytona Beach, Florida, USA.
Photo Credits. @daytonasoccerfest
LOGO DESIGN. BACKDROP DESIGN. EDITORIAL DESIGN. BILLBOARD ADAPTATIONS.
