The Client.
The Women’s Cup.
Objective.
To showcase the top soccer women club teams from Europe and the US in the TWC inaugural year.
The Solution.
To communicate modernity and dynamism through a vibrant visual language and color palette. Within the design’s layout, we used transparency and layer variations, managing to communicate the TWC values and interactions with the hosting city. We restyled the logo preserving the existing typeface, but replacing the original watercolor icon with a golden one, adding a premium strength to the brand and overall composition.
Location.
Louisville, Kentucky, USA.
BRANDING. LOGO RESTYLING. EDITORIAL. WEBSITE. BILLBOARD.
