The first annual International Women’s Cup.
To showcase the top soccer women club teams from Europe and the US in the IWC inaugural year.
To communicate modernity and dynamism through a vibrant visual language and color palette. Within the design layout, we used transparency and layer variations, managing to communicate the IWC values and interactions with the hosting city. We redesigned the logo preserving the existing typeface, but replacing the original watercolor icon with a golden one, adding a premium strength to the brand and overall composition.
Louisville, Kentucky, USA.
BRANDING. LOGO RESTYLING. EDITORIAL. WEBSITE.